Our verdict · 8.0/10 Excellent
A tidy option for creators who want to sell quickly without stitching tools together. Sales caps push growing sellers to pricier plans.
Key takeaways
- Best for: Creators selling downloads and merch.
- Strongest area: Ease of use (9.0/10). Weakest: Integrations & ecosystem (7.0/10).
- Price: From $22 / month billed annually — free trial available.
- Watch out for: Annual sales caps.
What is Sellfy?
Sellfy lets creators sell digital downloads, subscriptions, physical products and print-on-demand merch from one storefront, with email marketing and no Sellfy transaction fees. Plans are capped by annual sales.
Sellfy is made by Sellfy and is reviewed here as a ecommerce platform. It is priced on a subscription basis, and our editorial score is 8.0 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Sellfy if
- Creators selling downloads and merch
- YouTubers and podcasters
- Small digital product businesses
Not for you if
- Large physical-goods stores
- Sellers over $200K a year
Key features
Downloads, streaming video and subscriptions.
Merch without inventory.
Campaigns and automations to buyers.
Coupons, cart upsells and abandoned cart emails.
- Stripe
- PayPal
- Zapier
- YouTube
- Google Analytics
Pros & cons
What we like
- No Sellfy transaction fees
- Print-on-demand built in
- Email marketing included
- Fast setup
Watch out for
- Annual sales caps
- Limited customisation
- Fewer integrations
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Starter | ≈ $22 / mo | Up to $10K sales/year |
| Business | ≈ $59 / mo | Up to $50K sales/year |
| Premium | ≈ $119 / mo | Up to $200K sales/year |
Pricing watch-out: Monthly: Starter $29 (to $10K sales/yr), Business $79 (to $50K), Premium $159 (to $200K). 0% Sellfy fees; 2% overage above the cap.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked November 5, 2026 (source). Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 20% | 7.8 | 1.60 | |
| Ease of use | 15% | 9.0 | 1.40 | |
| Value for money | 20% | 8.0 | 1.60 | |
| Support & reliability | 20% | 7.8 | 1.60 | |
| Security & privacy | 15% | 8.0 | 1.20 | |
| Integrations & ecosystem | 10% | 7.0 | 0.70 | |
| Overall | 100% | Weighted for web hosting products | 8.0 | |
Security & compliance facts
| Item | Status | Question to ask Sellfy |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Sellfy against a primary source, so we don’t claim them either way. Check Sellfy’s trust or security page and ask for documents in writing.
Before you buy any ecommerce platform
Check Sellfy against the same list we use for every ecommerce platform — and confirm each point on the plan you intend to buy, not the top tier.
- Payment options and fees
- Tax and shipping tools
- Inventory and variants
- App/plugin ecosystem
- Multichannel and POS
See every ranked option in Ecommerce Platforms.
Sellfy alternatives
Pick an alternative by what matters to you
- Cheaper
Ecwid≈ $14/mo vs $22/mo at 10 users (cheapest paid plans, indicative) - Has a free plan
Square OnlineSellfy has no free plan; Square Online does - Better integrations
ShopifyIntegrations score 9.6 vs 7.0 - Stronger on securityShopifySecurity & privacy score 8.8 vs 8.0
- Higher overall scoreShopifyOverall 8.8 vs 8.0
Computed from our published scores and indicative pricing for tools in the same category as Sellfy. Scores are editorial; see the methodology.
Editor’s picks
Sell software and digital products with tax handled for you.
A simple, low-cost online store for artists and makers.
The leading hosted ecommerce platform for stores of every size.
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Sellfy FAQ
Does Sellfy charge transaction fees?
Sellfy charges 0%, but payment processors charge their own fees, and a 2% overage applies above your plan's sales cap.
Does Sellfy have a free plan?
No, but there is a free trial.
Does Sellfy have a free plan?
No, Sellfy does not offer a permanent free plan, but a free trial is available. Pricing starts at From $22 / month billed annually (indicative).
Who is Sellfy best for?
Sellfy is best for: creators selling downloads and merch; youTubers and podcasters; small digital product businesses.
How is the Sellfy score calculated?
The 8.0/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for hosting products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Sellfy?
Popular alternatives include Lemon Squeezy, Big Cartel, Shopify. See our comparisons for side-by-side verdicts.