A genuinely useful free CRM that grows into a full marketing and sales platform.
Business Software
CRM, accounting, payroll, project management and collaboration tools for growing teams.
- 36 tools reviewed
- 5 categories
- 24 comparisons

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Ranked by editorial score. Add up to three tools to compare side by side.
Email, docs, drive, meetings and chat in one browser-first suite.
The team messaging platform with the deepest integration ecosystem.
Feature-rich CRM at a price point that is hard to beat, especially inside the Zoho suite.
The accounting platform most US accountants already know.
Cloud accounting with unlimited users and a clean, modern interface.
Friendly, full-service US payroll with benefits and HR built in.
A unified workforce platform: payroll, HR, IT and devices in one system.
Polished work management for teams that need clarity on who does what, by when.
Our approach to business software
Most small businesses run on five or six core systems: somewhere to manage customers, somewhere to send invoices and reconcile the bank, a way to pay people, a place to plan work and a channel for the team to talk. Get those right and everything else plugs in around them. Get them wrong and you pay for it twice — once in subscription fees and again in the hours lost to workarounds and migrations.
Our business software coverage focuses on the decisions owners and operations leads actually face: which CRM will still fit at 20 seats, whether your accountant will accept a given ledger, how payroll pricing scales once benefits are added, and which project tool your team will genuinely adopt rather than abandon after a month.
Every review explains who a product suits, who should skip it, and what the real starting cost looks like once the features you need are switched on.
Head to head
Comparisons
Buying guides
Software buying guides

Best CRM Software for Small Business
The best CRM software for small businesses in one shortlist — HubSpot, Zoho, Pipedrive, Salesforce, Freshsales and more compared on ease of use, automation, pricing tiers and integrations.

Best Accounting Software for Small Business
The best accounting software for small businesses — QuickBooks Online, Xero, FreshBooks, Zoho Books, Wave and more compared on price, users, invoicing, inventory and regional tax support.

Best Project Management Software for Small Teams
The best project management software for small teams — Asana, monday.com, ClickUp, Notion, Trello, Wrike and more compared on ease of use, views, automation and price.

Best Payroll Software for Small Business
The best payroll and HR platforms for small teams, compared on tax filing, benefits, global hiring and true cost per employee.

Best Team Collaboration Tools for Small Business
The best team chat, video, docs and wiki tools for small businesses, compared on adoption, integrations and cost per seat.

Best Free CRM Software
The best genuinely free CRMs for small teams — what each free plan includes, the user and feature limits that matter, and when it is time to pay.

Best Accounting Software for Freelancers
The best accounting and invoicing software for freelancers, consultants and sole traders — compared on invoicing, expenses, tax readiness and price.

Best HR Software for Small Business
The best HR platforms for small businesses — employee records, onboarding, time off, performance and payroll — and whether you need HR-first, payroll-first or an all-in-one.

Best Free Project Management Software
The best free project management tools for small teams — free-plan limits on users, views, storage and automations, and which free plan you can actually run a business on.

HubSpot vs Salesforce vs Zoho vs Pipedrive
The four most-shortlisted small business CRMs compared side by side: free plans, ease of use, automation, customisation, total cost and who each one suits.

QuickBooks vs Xero vs FreshBooks vs Wave
The four most popular small business accounting tools compared: pricing, users, invoicing, inventory, payroll, regions and which suits your business.

Gusto vs Rippling vs ADP vs Deel
Four leading payroll platforms compared: domestic vs global payroll, HR and IT features, pricing models and which suits your team.

Asana vs Monday vs ClickUp vs Trello
Four popular project management tools compared: free plans, views, automation, ease of use, pricing and which fits your team.
Insights
Related reading

How to Choose Business Software: A 6-Step Guide for Small Businesses
How to choose business software in six steps: define the problem, set must-haves, price the right plan, run a pilot, check the exit and plan the rollout — a vendor-neutral guide for small businesses.

SaaS Total Cost of Ownership: The Hidden Costs of Business Software
SaaS total cost of ownership explained: the hidden costs of business software — seat creep, tier jumps, add-ons, admin time and renewals — and a 60-minute audit to cut wasted spend.

What Is a CRM? A Plain-English Guide for Small Businesses
What a CRM is, what CRM software does, how much it costs and when a small business needs one — explained in plain English with examples and a simple buying checklist.

PEO vs EOR vs Payroll Software: Which Does Your Business Need?
PEO vs EOR vs payroll software explained: what each one does, how they are priced, the pros and cons, and how to decide based on where you hire and what benefits you need.
Frequently asked questions
Which business software should a new company buy first?
Start with accounting (so your books are clean from day one) and a shared workspace for documents and communication. A CRM becomes essential once you are managing more leads than you can track in a spreadsheet — for most service businesses that happens within the first year.
Is it better to buy an all-in-one suite or best-of-breed tools?
Suites reduce integration work and often cost less per user, but you accept weaker modules in some areas. Best-of-breed tools are stronger individually but need integrations to share data. Teams under ten people usually benefit from fewer, broader tools; specialist teams benefit from best-of-breed in the system they use most.
How much should a small business budget for software?
There is no universal figure, but it is worth tracking cost per employee per month across all subscriptions and reviewing it every quarter. Our free SaaS cost calculator helps you total current spend and spot overlapping tools.







