Our verdict · 8.1/10 Excellent
The most powerful no-code builder, with a learning curve to match. Ideal when design control matters.
Key takeaways
- Best for: Designers.
- Strongest area: Features & fit (9.4/10). Weakest: Ease of use (7.0/10).
- Price: Free starter; site plans from around $14–18 / month — free plan available.
- Watch out for: Steep learning curve.
What is Webflow?
Webflow combines a visual designer that outputs clean code with a powerful CMS, interactions and hosting. It is favoured by designers and marketing teams building custom sites.
Webflow is made by Webflow and is reviewed here as a website builder. It is priced on a freemium basis, and our editorial score is 8.1 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Webflow if
- Designers
- Marketing sites with CMS
- Agencies
Not for you if
- Beginners wanting templates only
- Complex ecommerce
Key features
Visual CSS and layout control.
Structured collections.
Animations without code.
Global CDN.
- Zapier
- HubSpot
- Google Analytics
- Make
Pros & cons
What we like
- Precise design control
- Powerful CMS
- Clean code output
- Interactions and animations
Watch out for
- Steep learning curve
- Pricing structure complex
- Ecommerce limits
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Starter | Free | — |
| Basic site | ≈ $14 / mo | Billed annually |
| CMS site | ≈ $23 / mo | — |
| Business site | ≈ $39 / mo | — |
Pricing watch-out: Workspace and site plans are billed separately.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 20% | 9.4 | 1.90 | |
| Ease of use | 15% | 7.0 | 1.10 | |
| Value for money | 20% | 7.6 | 1.50 | |
| Support & reliability | 20% | 7.8 | 1.60 | |
| Security & privacy | 15% | 8.4 | 1.30 | |
| Integrations & ecosystem | 10% | 8.2 | 0.80 | |
| Overall | 100% | Weighted for web hosting products | 8.1 | |
Security & compliance facts
| Item | Status | Question to ask Webflow |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Webflow against a primary source, so we don’t claim them either way. Check Webflow’s trust or security page and ask for documents in writing.
Before you buy any website builder
Check Webflow against the same list we use for every website builder — and confirm each point on the plan you intend to buy, not the top tier.
- Templates that suit your industry
- SEO controls and redirects
- Forms, booking or ecommerce if needed
- Mobile editing
- Content export options
See every ranked option in Website Builders.
Webflow alternatives
Pick an alternative by what matters to you
- Cheaper
Hostinger≈ $3/mo vs $14/mo at 10 users (cheapest paid plans, indicative) - Easier to use
WixEase-of-use score 9.0 vs 7.0 - Higher overall scoreHostingerOverall 8.3 vs 8.1
Computed from our published scores and indicative pricing for tools in the same category as Webflow. Scores are editorial; see the methodology.
Editor’s picks
Flexible drag-and-drop website builder with a huge app market.
Beautiful templates and a polished all-in-one platform.
Head-to-head comparisons
Featured in: Best Website Builders for Small Business, Best Free Website Builders, Wix vs Squarespace vs Webflow vs WordPress
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Webflow FAQ
Do I need to code to use Webflow?
No, but understanding HTML/CSS concepts helps significantly.
Does Webflow have a free plan?
Yes. Webflow offers a free plan. Paid plans start at Free starter; site plans from around $14–18 / month (indicative — check the vendor for current pricing).
Who is Webflow best for?
Webflow is best for: designers; marketing sites with CMS; agencies.
How is the Webflow score calculated?
The 8.1/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for hosting products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Webflow?
Popular alternatives include Wix, Squarespace. See our comparisons for side-by-side verdicts.