Our verdict · 8.2/10 Excellent
The most flexible mainstream builder for non-designers. Squarespace wins on design polish.
Key takeaways
- Best for: Non-designers.
- Strongest area: Ease of use (9.0/10). Weakest: Security & privacy (7.8/10).
- Price: Free plan with Wix branding; paid from around $17 / month — free plan available.
- Watch out for: Templates hard to switch after launch.
What is Wix?
Wix lets you build a website by dragging elements anywhere on the page, with templates, AI site generation, ecommerce, bookings and a large app market.
Wix is made by Wix.com and is reviewed here as a website builder (it also appears in our 1 other category). It is priced on a freemium basis, and our editorial score is 8.2 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Wix if
- Non-designers
- Service businesses needing bookings
- Feature-rich small sites
Not for you if
- Users who might switch platforms later
- Large content sites
Key features
Place elements freely.
Appointments and scheduling.
Hundreds of add-ons.
Generate a first draft.
- Google Analytics
- Mailchimp
- PayPal
- Stripe
Pros & cons
What we like
- Very flexible editor
- Large app market
- Bookings and ecommerce
- AI site builder
Watch out for
- Templates hard to switch after launch
- Can feel cluttered
- Lock-in
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | Wix branding and subdomain |
| Light | ≈ $17 / mo | Billed annually |
| Core | ≈ $29 / mo | — |
| Business | ≈ $36 / mo | — |
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 20% | 8.8 | 1.80 | |
| Ease of use | 15% | 9.0 | 1.40 | |
| Value for money | 20% | 7.8 | 1.60 | |
| Support & reliability | 20% | 7.8 | 1.60 | |
| Security & privacy | 15% | 7.8 | 1.20 | |
| Integrations & ecosystem | 10% | 8.4 | 0.80 | |
| Overall | 100% | Weighted for web hosting products | 8.2 | |
Security & compliance facts
| Item | Status | Question to ask Wix.com |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Wix against a primary source, so we don’t claim them either way. Check Wix.com’s trust or security page and ask for documents in writing.
Before you buy any website builder
Check Wix against the same list we use for every website builder — and confirm each point on the plan you intend to buy, not the top tier.
- Templates that suit your industry
- SEO controls and redirects
- Forms, booking or ecommerce if needed
- Mobile editing
- Content export options
See every ranked option in Website Builders.
Wix alternatives
Pick an alternative by what matters to you
- Cheaper
Hostinger≈ $3/mo vs $17/mo at 10 users (cheapest paid plans, indicative) - Stronger on security
WordPress.comSecurity & privacy score 8.6 vs 7.8
Computed from our published scores and indicative pricing for tools in the same category as Wix. Scores are editorial; see the methodology.
Editor’s picks
Beautiful templates and a polished all-in-one platform.
Professional visual development for designers and marketing teams.
Head-to-head comparisons
Featured in: Best Website Builders for Small Business, Best Ecommerce Platforms for Small Business, Best Free Website Builders, Best Shopify Alternatives, Wix vs Squarespace vs Webflow vs WordPress, Shopify vs WooCommerce vs BigCommerce vs Wix
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Wix FAQ
Can I switch Wix templates?
Changing templates after publishing generally means rebuilding the site.
Does Wix have a free plan?
Yes. Wix offers a free plan. Paid plans start at Free plan with Wix branding; paid from around $17 / month (indicative — check the vendor for current pricing).
Who is Wix best for?
Wix is best for: non-designers; service businesses needing bookings; feature-rich small sites.
How is the Wix score calculated?
The 8.2/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for hosting products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Wix?
Popular alternatives include Squarespace, Webflow. See our comparisons for side-by-side verdicts.