Workflow Automation comparison

Zapier vs Make

Zapier vs Make: integrations, pricing per task, visual builders and which automation platform fits your team.

By WhatsTheStack Editorial TeamUpdated

Higher score

Zapier

8.7Editorial score 8.7 out of 10Researched

Free plan; paid from around $20–30 / month

Make

8.5Editorial score 8.5 out of 10Researched

Free plan; paid from around $9–11 / month

Our verdict

Zapier for ease and breadth; Make for power and value.

Zapier and Make are the leading no-code automation platforms. Zapier is easiest and has the most integrations; Make offers a more powerful visual builder and usually more operations per dollar.

Choose Zapier if…

  • Non-technical teams will build automations
  • You need niche app integrations
  • Simplicity matters more than cost

Choose Make if…

  • You need complex branching and data transformation
  • You run high volumes
  • You are comfortable with a visual data-flow model

Side by side

CriterionZapierMake
Overall score8.7 / 108.5 / 10
Features & fit8.89.0
Ease of use9.47.8
Value for money7.49.0
Support & reliability8.27.6
Security & privacy8.28.0
Integrations & ecosystem9.89.0
Starting price (indicative)Free plan; paid from around $20–30 / monthFree plan; paid from around $9–11 / month
Free planYesYes
Free trialYesNo
Best forNon-technical teamsComplex multi-branch workflows

Feature by feature

FeatureZapierMake
App integrationsLargest libraryLarge library
Pricing unitPer taskPer operation
Builder styleLinear steps, very easyVisual canvas, more flexible
Complex logicPaths and filtersRouters, iterators, error handlers
Cost at high volumeHigherUsually lower
Best forNon-technical teams wanting speedComplex workflows on a budget

Pricing compared

Zapier

Zapier pricing tiers (indicative)
PlanIndicative priceNotes
FreeFree—
Professional≈ $20 / moBilled annually; price rises with task volume
Team≈ $69 / moShared workspace; billed annually
EnterpriseCustom quote—

Make

Make pricing tiers (indicative)
PlanIndicative priceNotes
FreeFree—
Core≈ $9 / moBilled annually; scales with operations
Pro≈ $16 / mo—
Teams≈ $29 / mo—

Indicative USD list prices; excludes tax, add-ons and promotions. Confirm on each vendor’s site.

Pricing unit

Zapier charges per task, Make per operation/credit. Make generally offers more volume for the money, but count carefully for your workflows.

Builder

Zapier uses a linear step editor; Make uses a canvas with routers and iterators.

Integrations

Zapier supports more apps. Make's HTTP module makes it easy to reach APIs without native connectors.

Pricing at volume

Zapier bills by tasks, counting each action step, while Make bills by operations, counting each module that runs. For multi-step workflows running thousands of times a month, Make is usually substantially cheaper. For a handful of simple automations, Zapier's ease may be worth the premium.

Complex logic

Make's visual canvas handles branching, iterators, aggregators and error routes naturally, which suits complex data flows. Zapier supports paths, filters and code steps, but very complex workflows can become harder to read and maintain than in Make.

Pros & cons

Zapier

  • Largest app library
  • Very easy builder
  • AI steps and copilots
  • Task-based pricing can climb
  • Complex logic gets clunky
Full Zapier review

Make

  • Powerful visual builder
  • Strong value
  • Advanced data handling
  • Steeper learning curve
  • Fewer apps than Zapier
Full Make review

Key features of each

Zapier

  • Multi-step Zaps. Chain actions across apps.
  • Paths. Branching logic.
  • Tables & Interfaces. Lightweight databases and forms.
  • AI steps. Summarise, classify and generate in workflows.

Integrates with: Gmail, Slack, HubSpot, Google Sheets, Notion, Shopify.

Make

  • Scenario canvas. Visual flow with routers and filters.
  • Iterators & aggregators. Work with lists and bundles.
  • HTTP module. Connect any API.
  • AI modules. Use AI models inside scenarios.

Integrates with: Google Sheets, Slack, Airtable, Shopify, HubSpot.

Who should avoid each

Skip Zapier if…

  • Very high task volumes on a budget
  • Complex data transformations

Best for: Non-technical teams; Connecting many SaaS apps; Quick wins with simple automations.

Skip Make if…

  • Absolute beginners
  • Teams needing the largest app catalogue

Best for: Complex multi-branch workflows; Cost-conscious automation; Data transformations.

Switching between Zapier and Make

Migration difficulty: Moderate

Workflows cannot be exported between the two; each automation must be rebuilt and re-authenticated, then tested.

  1. Inventory every live automation and its owner.
  2. Rebuild the highest-value workflows first.
  3. Run old and new in parallel with test data.
  4. Switch off old workflows one at a time.
  5. Set up error notifications on the new platform.

Weigh it your way

Adjust the weights to your priorities to see which tool comes out ahead for you. Print or export the result for your team.

Zapier vs Make decision matrix
ToolFeaturesEaseValueSupportSecurityIntegrationsYour score
1. Zapier8.89.47.48.28.29.88.65
2. Make9.07.89.07.68.09.08.48

Drag the sliders to match your priorities. Scores are our editorial sub-scores; weights start at the values we publish on the methodology page. Nothing you change is stored or sent anywhere.

How our scores and weights work · Add a third tool side by side

Frequently asked questions

Can I migrate Zaps to Make?

There is no direct import; workflows need to be rebuilt.

Is n8n an alternative?

Yes — n8n is a strong choice for technical teams wanting self-hosting.

Does Zapier or Make have a free plan?

Zapier has a free plan; Make has a free plan. Indicative starting prices: Zapier — Free plan; paid from around $20–30 / month; Make — Free plan; paid from around $9–11 / month.

Which scores higher in our review, Zapier or Make?

Zapier scores 8.7/10 and Make 8.5/10 on our weighted rubric. Zapier leads on 4 of six criteria. A higher score does not make it right for every buyer — see the “choose if” lists above.

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