Our verdict · 8.5/10 Excellent
Excellent value and power for teams comfortable thinking in data flows. Slightly steeper learning curve than Zapier.
Key takeaways
- Best for: Complex multi-branch workflows.
- Strongest area: Features & fit (9.0/10). Weakest: Support & reliability (7.6/10).
- Price: Free plan; paid from around $9–11 / month — free plan available.
- Watch out for: Steeper learning curve.
What is Make?
Make (formerly Integromat) uses a visual canvas to build scenarios with routers, iterators and data transformations. It offers more control than Zapier for complex flows and typically more operations per dollar.
Make is made by Make (Celonis) and is reviewed here as a automation platform. It is priced on a freemium basis, and our editorial score is 8.5 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Make if
- Complex multi-branch workflows
- Cost-conscious automation
- Data transformations
Not for you if
- Absolute beginners
- Teams needing the largest app catalogue
Key features
Visual flow with routers and filters.
Work with lists and bundles.
Connect any API.
Use AI models inside scenarios.
- Google Sheets
- Slack
- Airtable
- Shopify
- HubSpot
Pros & cons
What we like
- Powerful visual builder
- Strong value
- Advanced data handling
- Detailed run history
Watch out for
- Steeper learning curve
- Fewer apps than Zapier
- Operation counting takes getting used to
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | — |
| Core | ≈ $9 / mo | Billed annually; scales with operations |
| Pro | ≈ $16 / mo | — |
| Teams | ≈ $29 / mo | — |
Pricing watch-out: Priced by operations/credits.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 25% | 9.0 | 2.30 | |
| Ease of use | 15% | 7.8 | 1.20 | |
| Value for money | 15% | 9.0 | 1.40 | |
| Support & reliability | 10% | 7.6 | 0.80 | |
| Security & privacy | 20% | 8.0 | 1.60 | |
| Integrations & ecosystem | 15% | 9.0 | 1.40 | |
| Overall | 100% | Weighted for AI tools products | 8.5 | |
Security & compliance facts
| Item | Status | Question to ask Make (Celonis) |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Make against a primary source, so we don’t claim them either way. Check Make (Celonis)’s trust or security page and ask for documents in writing.
Before you buy any automation platform
Check Make against the same list we use for every automation platform — and confirm each point on the plan you intend to buy, not the top tier.
- Connectors for your specific apps and events
- Clear pricing unit and volume estimate
- Error handling and alerts
- Multi-step logic and branching
- Self-hosting option if data residency matters
See every ranked option in Workflow Automation.
Make alternatives
Pick an alternative by what matters to you
- Easier to use
ZapierEase-of-use score 9.4 vs 7.8 - Better integrationsZapierIntegrations score 9.8 vs 9.0
- Stronger on security
Microsoft Power AutomateSecurity & privacy score 8.8 vs 8.0
Computed from our published scores and indicative pricing for tools in the same category as Make. Scores are editorial; see the methodology.
Editor’s picks
The largest library of app integrations for no-code automation.
Source-available automation you can self-host, with code when you need it.
Head-to-head comparisons
Featured in: Best Workflow Automation Software for Small Business, Best Zapier Alternatives, Zapier vs Make vs n8n vs Power Automate
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Make FAQ
Is Make cheaper than Zapier?
For many workloads Make provides more operations per dollar, but compare using your own volumes.
Does Make have a free plan?
Yes. Make offers a free plan. Paid plans start at Free plan; paid from around $9–11 / month (indicative — check the vendor for current pricing).
Who is Make best for?
Make is best for: complex multi-branch workflows; cost-conscious automation; data transformations.
How is the Make score calculated?
The 8.5/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for AI products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Make?
Popular alternatives include Zapier, n8n. See our comparisons for side-by-side verdicts.