Our verdict · 8.7/10 Excellent
The default choice for non-technical teams who need breadth of integrations. Model your task volume before scaling.
Key takeaways
- Best for: Non-technical teams.
- Strongest area: Integrations & ecosystem (9.8/10). Weakest: Value for money (7.4/10).
- Price: Free plan; paid from around $20–30 / month — free plan available.
- Watch out for: Task-based pricing can climb.
What is Zapier?
Zapier connects thousands of apps through triggers and actions, with multi-step Zaps, paths, tables, interfaces and AI steps. It is the easiest automation platform to start with, though costs grow with task volume.
Zapier is made by Zapier and is reviewed here as a automation platform. It is priced on a freemium basis, and our editorial score is 8.7 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Zapier if
- Non-technical teams
- Connecting many SaaS apps
- Quick wins with simple automations
Not for you if
- Very high task volumes on a budget
- Complex data transformations
Key features
Chain actions across apps.
Branching logic.
Lightweight databases and forms.
Summarise, classify and generate in workflows.
- Gmail
- Slack
- HubSpot
- Google Sheets
- Notion
- Shopify
Pros & cons
What we like
- Largest app library
- Very easy builder
- AI steps and copilots
- Reliable and well documented
Watch out for
- Task-based pricing can climb
- Complex logic gets clunky
- Advanced features on higher tiers
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | — |
| Professional | ≈ $20 / mo | Billed annually; price rises with task volume |
| Team | ≈ $69 / mo | Shared workspace; billed annually |
| Enterprise | Custom quote | — |
Pricing watch-out: Priced by tasks per month.
Pricing watch-outs
- Quote-only tier. Enterprise has no public price. Ask for a written quote that includes onboarding and support fees.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 25% | 8.8 | 2.20 | |
| Ease of use | 15% | 9.4 | 1.40 | |
| Value for money | 15% | 7.4 | 1.10 | |
| Support & reliability | 10% | 8.2 | 0.80 | |
| Security & privacy | 20% | 8.2 | 1.60 | |
| Integrations & ecosystem | 15% | 9.8 | 1.50 | |
| Overall | 100% | Weighted for AI tools products | 8.7 | |
Security & compliance facts
| Item | Status | Question to ask Zapier |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Zapier against a primary source, so we don’t claim them either way. Check Zapier’s trust or security page and ask for documents in writing.
Before you buy any automation platform
Check Zapier against the same list we use for every automation platform — and confirm each point on the plan you intend to buy, not the top tier.
- Connectors for your specific apps and events
- Clear pricing unit and volume estimate
- Error handling and alerts
- Multi-step logic and branching
- Self-hosting option if data residency matters
See every ranked option in Workflow Automation.
Zapier alternatives
Pick an alternative by what matters to you
- Cheaper
Make≈ $9/mo vs $20/mo at 10 users (cheapest paid plans, indicative) - Stronger on security
Microsoft Power AutomateSecurity & privacy score 8.8 vs 8.2
Computed from our published scores and indicative pricing for tools in the same category as Zapier. Scores are editorial; see the methodology.
Editor’s picks
Visual automation with powerful logic at a lower cost per operation.
Source-available automation you can self-host, with code when you need it.
Head-to-head comparisons
Featured in: Best Workflow Automation Software for Small Business, Zapier vs Make vs n8n vs Power Automate
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Zapier FAQ
What counts as a Zapier task?
Generally each successful action step counts as a task. Check Zapier's current definitions.
Does Zapier have a free plan?
Yes. Zapier offers a free plan. Paid plans start at Free plan; paid from around $20–30 / month (indicative — check the vendor for current pricing).
Who is Zapier best for?
Zapier is best for: non-technical teams; connecting many SaaS apps; quick wins with simple automations.
How is the Zapier score calculated?
The 8.7/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for AI products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Zapier?
Popular alternatives include Make, n8n. See our comparisons for side-by-side verdicts.