Our verdict · 8.0/10 Excellent
Outstanding for polished marketing sites and designers. Not built for e-commerce, and site-based pricing adds up for many sites.
Key takeaways
- Best for: Designers and startups.
- Strongest area: Security & privacy (8.6/10). Weakest: Integrations & ecosystem (7.4/10).
- Price: Free; paid from around $10–15 / site / month — free plan available.
- Watch out for: No native e-commerce.
What is Framer?
Framer lets designers build responsive, animated websites visually, with a CMS, localisation, AI-assisted layouts and fast hosting. It is popular for startup and portfolio sites and feels familiar to Figma users.
Framer is made by Framer and is reviewed here as a website builder. It is priced on a freemium basis, and our editorial score is 8.0 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Framer if
- Designers and startups
- Marketing and landing pages
- Teams used to Figma
Not for you if
- Online stores
- Non-design users wanting templates only
Key features
Freeform responsive layouts.
Blog and collection pages.
Interactions without code.
Multi-language sites.
- Figma
- Google Analytics
- HubSpot
Pros & cons
What we like
- Beautiful animations
- Visual CMS
- Fast hosting
- Figma-like editor
Watch out for
- No native e-commerce
- Per-site pricing
- Learning curve for non-designers
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | Framer subdomain |
| Basic | ≈ $10 / mo | Per site, billed annually |
| Pro | ≈ $30 / mo | Per site, billed annually |
Pricing watch-out: Priced per site; add-ons for locales and bandwidth.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 31, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 20% | 8.4 | 1.70 | |
| Ease of use | 15% | 8.0 | 1.20 | |
| Value for money | 20% | 8.0 | 1.60 | |
| Support & reliability | 20% | 7.6 | 1.50 | |
| Security & privacy | 15% | 8.6 | 1.30 | |
| Integrations & ecosystem | 10% | 7.4 | 0.70 | |
| Overall | 100% | Weighted for web hosting products | 8.0 | |
Security & compliance facts
| Item | Status | Question to ask Framer |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Framer against a primary source, so we don’t claim them either way. Check Framer’s trust or security page and ask for documents in writing.
Before you buy any website builder
Check Framer against the same list we use for every website builder — and confirm each point on the plan you intend to buy, not the top tier.
- Templates that suit your industry
- SEO controls and redirects
- Forms, booking or ecommerce if needed
- Mobile editing
- Content export options
See every ranked option in Website Builders.
Framer alternatives
Pick an alternative by what matters to you
- Cheaper
Hostinger≈ $3/mo vs $10/mo at 10 users (cheapest paid plans, indicative) - Easier to use
WixEase-of-use score 9.0 vs 8.0 - Better integrations
WordPress.comIntegrations score 8.6 vs 7.4 - Higher overall scoreHostingerOverall 8.3 vs 8.0
Computed from our published scores and indicative pricing for tools in the same category as Framer. Scores are editorial; see the methodology.
Editor’s picks
Professional visual development for designers and marketing teams.
Flexible drag-and-drop website builder with a huge app market.
Beautiful templates and a polished all-in-one platform.
Head-to-head comparisons
Featured in: Best Website Builders for Small Business, Best Free Website Builders
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Framer FAQ
Can Framer run an online store?
Not natively; use embeds or a separate commerce tool.
Is Framer free?
There is a free plan on a Framer subdomain.
Does Framer have a free plan?
Yes. Framer offers a free plan. Paid plans start at paid from around $10–15 / site / month (indicative — check the vendor for current pricing).
Who is Framer best for?
Framer is best for: designers and startups; marketing and landing pages; teams used to Figma.
How is the Framer score calculated?
The 8.0/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for hosting products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Framer?
Popular alternatives include Webflow, Wix, Squarespace. See our comparisons for side-by-side verdicts.