Our verdict · 8.4/10 Excellent
The natural pick for Google Workspace teams. Value depends on how much of your work lives in Google's apps.
Key takeaways
- Best for: Google Workspace customers.
- Strongest area: Ease of use (8.8/10). Weakest: Support & reliability (7.8/10).
- Price: Free tier; included with many Google Workspace business plans — free plan available.
- Watch out for: Best experience requires Workspace.
What is Google Gemini?
Gemini provides a standalone assistant plus AI features across Google Workspace. For businesses already using Gmail, Docs and Drive, it brings AI to where the work already happens.
Google Gemini is made by Google and is reviewed here as a AI assistant. It is priced on a freemium basis, and our editorial score is 8.4 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Google Gemini if
- Google Workspace customers
- Gmail and Docs heavy teams
- Research with Google integration
Not for you if
- Microsoft 365 organisations
- Teams wanting a vendor-neutral assistant
Key features
Help me write in Gmail and Docs.
Custom assistants for repeated tasks.
Research and summarise your sources.
Managed through Workspace admin.
- Gmail
- Google Docs
- Google Sheets
- Google Drive
- Google Meet
Pros & cons
What we like
- Native in Gmail, Docs, Sheets
- Strong multimodal features
- Workspace admin controls
- Large context window
Watch out for
- Best experience requires Workspace
- Feature availability varies by plan
- Rapid product changes
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | — |
| Google AI Pro | ≈ $20 / user / mo | Up to 1 user · Individual plan |
| Workspace Business Standard | ≈ $14 / user / mo | Gemini included; billed annually |
| Enterprise | Custom quote | — |
Pricing watch-out: Workspace pricing and inclusions change; check Google's current plans.
True cost at 5, 10 and 25 seats
Cheapest paid plan that fits each team size, from indicative list prices checked October 30, 2026. Excludes tax, add-ons, onboarding fees and promotional discounts.
Pricing watch-outs
- Quote-only tier. Enterprise has no public price. Ask for a written quote that includes onboarding and support fees.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 25% | 8.6 | 2.20 | |
| Ease of use | 15% | 8.8 | 1.30 | |
| Value for money | 15% | 8.4 | 1.30 | |
| Support & reliability | 10% | 7.8 | 0.80 | |
| Security & privacy | 20% | 8.0 | 1.60 | |
| Integrations & ecosystem | 15% | 8.8 | 1.30 | |
| Overall | 100% | Weighted for AI tools products | 8.4 | |
Security & compliance facts
| Item | Status | Question to ask Google |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Google Gemini against a primary source, so we don’t claim them either way. Check Google’s trust or security page and ask for documents in writing.
Before you buy any AI assistant
Check Google Gemini against the same list we use for every AI assistant — and confirm each point on the plan you intend to buy, not the top tier.
- Data is excluded from training on your plan
- Admin console and usage controls
- File and document analysis
- Integration with your office suite
- Predictable per-seat pricing
See every ranked option in AI Assistants.
Google Gemini alternatives
Pick an alternative by what matters to you
- Easier to use
ChatGPTEase-of-use score 9.3 vs 8.8 - Stronger on security
Microsoft 365 CopilotSecurity & privacy score 8.6 vs 8.0
Computed from our published scores and indicative pricing for tools in the same category as Google Gemini. Scores are editorial; see the methodology.
Editor’s picks
The most widely used AI assistant, with a broad set of tools and integrations.
AI built into Word, Excel, Outlook and Teams, grounded in your organisation's data.
A thoughtful AI assistant known for long documents, nuanced writing and coding.
Head-to-head comparisons
Featured in: Best AI Assistants for Business, ChatGPT vs Claude vs Gemini vs Copilot
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Google Gemini FAQ
Is Gemini included with Google Workspace?
Many Workspace business plans include Gemini features. Check Google's current plan details.
Does Google Gemini have a free plan?
Yes. Google Gemini offers a free plan. Paid plans start at Free tier; included with many Google Workspace business plans (indicative — check the vendor for current pricing).
Who is Google Gemini best for?
Google Gemini is best for: google Workspace customers; gmail and Docs heavy teams; research with Google integration.
How much does Google Gemini cost for a team of 10?
On indicative list prices, the cheapest paid plan that fits 10 users (Workspace Business Standard) works out at roughly $140 per month, or about $1,680 per year, before tax, add-ons and discounts.
How is the Google Gemini score calculated?
The 8.4/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for AI products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Google Gemini?
Popular alternatives include ChatGPT, Microsoft 365 Copilot, Claude. See our comparisons for side-by-side verdicts.