Our verdict · 7.6/10 Good
Great for simple personal and smart-home automations. Too limited for most business workflows.
Key takeaways
- Best for: Simple personal automations.
- Strongest area: Ease of use (9.2/10). Weakest: Features & fit (6.4/10).
- Price: Free; Pro from around $3–5 / month — free plan available.
- Watch out for: Limited multi-step logic.
What is IFTTT?
IFTTT (If This Then That) creates simple automations called applets between apps, smart home devices and services. It is very easy and cheap, but limited in multi-step logic compared with business automation platforms.
IFTTT is made by IFTTT and is reviewed here as a automation platform. It is priced on a freemium basis, and our editorial score is 7.6 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose IFTTT if
- Simple personal automations
- Smart home and IoT
- Social media posting
Not for you if
- Complex business workflows
- Teams needing governance
Key features
Trigger-action automations.
Conditional logic on Pro+.
Connect devices and services.
Location and phone-based triggers.
- Google Sheets
- Twitter/X
- Alexa
- Philips Hue
- Slack
Pros & cons
What we like
- Very easy
- Low cost
- Strong smart-home support
- Mobile app
Watch out for
- Limited multi-step logic
- Few business admin features
- Fewer business-app integrations
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Free | Free | Limited applets |
| Pro | ≈ $2.90 / user / mo | Billed annually |
| Pro+ | ≈ $8.30 / user / mo | Billed annually |
Pricing watch-out: Free plan limits number of applets.
True cost at 5, 10 and 25 seats
Cheapest paid plan that fits each team size, from indicative list prices checked October 31, 2026. Excludes tax, add-ons, onboarding fees and promotional discounts.
Pricing watch-outs
- Steep tier jump. Moving from Pro to Pro+ raises the per-user price from $2.9 to $8.3 (2.9×). Check which features force the upgrade.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 31, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 25% | 6.4 | 1.60 | |
| Ease of use | 15% | 9.2 | 1.40 | |
| Value for money | 15% | 8.8 | 1.30 | |
| Support & reliability | 10% | 6.6 | 0.70 | |
| Security & privacy | 20% | 7.4 | 1.50 | |
| Integrations & ecosystem | 15% | 7.6 | 1.10 | |
| Overall | 100% | Weighted for AI tools products | 7.6 | |
Security & compliance facts
| Item | Status | Question to ask IFTTT |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for IFTTT against a primary source, so we don’t claim them either way. Check IFTTT’s trust or security page and ask for documents in writing.
Before you buy any automation platform
Check IFTTT against the same list we use for every automation platform — and confirm each point on the plan you intend to buy, not the top tier.
- Connectors for your specific apps and events
- Clear pricing unit and volume estimate
- Error handling and alerts
- Multi-step logic and branching
- Self-hosting option if data residency matters
See every ranked option in Workflow Automation.
IFTTT alternatives
Pick an alternative by what matters to you
- Cheaper
Make≈ $9/mo vs $29/mo at 10 users (cheapest paid plans, indicative) - Better integrations
ZapierIntegrations score 9.8 vs 7.6 - Stronger on security
Microsoft Power AutomateSecurity & privacy score 8.8 vs 7.4 - Higher overall scoreZapierOverall 8.7 vs 7.6
Computed from our published scores and indicative pricing for tools in the same category as IFTTT. Scores are editorial; see the methodology.
Editor’s picks
The largest library of app integrations for no-code automation.
Visual automation with powerful logic at a lower cost per operation.
Workflow and desktop automation for Microsoft 365 organisations.
Featured in: Best Zapier Alternatives
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
IFTTT FAQ
Is IFTTT good for business?
Only for simple automations; business platforms handle complex workflows better.
Is IFTTT free?
Yes, with a limited number of applets.
Does IFTTT have a free plan?
Yes. IFTTT offers a free plan. Paid plans start at Pro from around $3–5 / month (indicative — check the vendor for current pricing).
Who is IFTTT best for?
IFTTT is best for: simple personal automations; smart home and IoT; social media posting.
How much does IFTTT cost for a team of 10?
On indicative list prices, the cheapest paid plan that fits 10 users (Pro) works out at roughly $29 per month, or about $348 per year, before tax, add-ons and discounts.
How is the IFTTT score calculated?
The 7.6/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for AI products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to IFTTT?
Popular alternatives include Zapier, Make, Microsoft Power Automate. See our comparisons for side-by-side verdicts.