Our verdict · 8.4/10 Excellent
A focused, enjoyable CRM for deal-driven sales teams. Less suited to marketing-heavy businesses, and add-ons can raise costs.
Key takeaways
- Best for: Small sales teams with a clear pipeline.
- Strongest area: Ease of use (9.0/10). Weakest: Support & reliability (8.0/10).
- Price: From around $14–24 / user / month — free trial available.
- Watch out for: Marketing features are limited or add-ons.
What is Pipedrive?
Pipedrive focuses tightly on one job — helping salespeople move deals forward. Its visual pipeline, activity reminders and simple automation make it quick to adopt, and add-ons extend it into lead generation, proposals and campaigns.
Pipedrive is made by Pipedrive and is reviewed here as a CRM. It is priced on a subscription basis, and our editorial score is 8.4 out of 10, calculated from six weighted criteria.
Who it’s for — and who should skip it
Choose Pipedrive if
- Small sales teams with a clear pipeline
- Founder-led sales
- Teams wanting fast adoption
Not for you if
- Marketing automation needs
- Complex service operations
Key features
Drag-and-drop deals between stages.
Schedule calls, emails and tasks per deal.
Trigger actions when deals change stage.
Dashboards for conversion and forecast.
- Gmail
- Outlook
- Slack
- Zoom
- QuickBooks
- Zapier
Pros & cons
What we like
- Highly visual, intuitive pipeline
- Activity-based selling keeps reps on track
- Good mobile apps
- Reasonable entry pricing
Watch out for
- Marketing features are limited or add-ons
- Reporting depth requires higher tiers
- Add-ons can increase total cost
Pricing & true cost
| Plan | Indicative price | Notes |
|---|---|---|
| Essential | ≈ $14 / user / mo | Billed annually |
| Advanced | ≈ $24 / user / mo | Billed annually |
| Professional | ≈ $49 / user / mo | Billed annually |
| Enterprise | Custom quote | — |
Pricing watch-out: Several capabilities are paid add-ons.
True cost at 5, 10 and 25 seats
Cheapest paid plan that fits each team size, from indicative list prices checked October 30, 2026. Excludes tax, add-ons, onboarding fees and promotional discounts.
Pricing watch-outs
- Quote-only tier. Enterprise has no public price. Ask for a written quote that includes onboarding and support fees.
- Steep tier jump. Moving from Advanced to Professional raises the per-user price from $24 to $49 (2.0×). Check which features force the upgrade.
Contract questions to ask before you sign
- Does the plan auto-renew, and how many days’ notice do you need to cancel?
- Is the advertised price for annual billing? What is the month-to-month price?
- Is the first-year price a promotion? What will renewal cost, and is it capped?
- Is there a minimum number of seats, or a charge for inactive users?
- Are onboarding, implementation or premium-support fees extra?
- How do we export all our data if we leave, and in what format?
General questions for any vendor — not findings about this product. Build a full checklist with our requirements builder.
Indicative USD pricing, last checked October 30, 2026. Vendors change prices and promotions often — always confirm on their website. Model your own numbers with our SaaS TCO calculator.
Score breakdown
| Criterion | Weight | Score | Points | |
|---|---|---|---|---|
| Features & fit | 25% | 8.0 | 2.00 | |
| Ease of use | 20% | 9.0 | 1.80 | |
| Value for money | 20% | 8.2 | 1.60 | |
| Support & reliability | 10% | 8.0 | 0.80 | |
| Security & privacy | 10% | 8.2 | 0.80 | |
| Integrations & ecosystem | 15% | 8.6 | 1.30 | |
| Overall | 100% | Weighted for business software products | 8.4 | |
Security & compliance facts
| Item | Status | Question to ask Pipedrive |
|---|---|---|
| Multi-factor authenticationStops most account takeovers from reused or phished passwords. | Not verified by us | Can admins enforce MFA for every user, on every plan? |
| Single sign-on (SAML/OIDC)Lets you remove a leaver’s access everywhere from one place. | Not verified by us | Is SSO included on the plan we are buying, or only on enterprise tiers? |
| SOC 2 Type II reportIndependent audit of the vendor’s security controls — often required by larger customers. | Not verified by us | Can we see your current SOC 2 Type II report (under NDA if needed)? |
| ISO/IEC 27001 certificationInternational standard for running an information-security programme. | Not verified by us | Which legal entity and services does your ISO 27001 certificate cover? |
| GDPR data processing agreementNeeded if you handle personal data of people in the EU/UK. | Not verified by us | Do you offer a signed DPA and list your sub-processors? |
| HIPAA business associate agreementRequired before US healthcare businesses store protected health information. | Not verified by us | Will you sign a BAA, and on which plans? |
We have not yet verified these items for Pipedrive against a primary source, so we don’t claim them either way. Check Pipedrive’s trust or security page and ask for documents in writing.
Before you buy any CRM
Check Pipedrive against the same list we use for every CRM — and confirm each point on the plan you intend to buy, not the top tier.
- Two-way email and calendar sync
- Pipeline view that matches your sales stages
- Automation available on the tier you can afford
- Reporting your managers will actually use
- Clean data export if you ever leave
See every ranked option in CRM Software.
Pipedrive alternatives
Pick an alternative by what matters to you
- Cheaper
Copper≈ $90/mo vs $140/mo at 10 users (cheapest paid plans, indicative) - Has a free plan
HubSpot CRMPipedrive has no free plan; HubSpot CRM does - Better integrationsSSSalesforce Sales CloudIntegrations score 9.8 vs 8.6
- Stronger on securitySSSalesforce Sales CloudSecurity & privacy score 9.0 vs 8.2
- Higher overall scoreHubSpot CRMOverall 8.8 vs 8.4
Computed from our published scores and indicative pricing for tools in the same category as Pipedrive. Scores are editorial; see the methodology.
Editor’s picks
A genuinely useful free CRM that grows into a full marketing and sales platform.
Feature-rich CRM at a price point that is hard to beat, especially inside the Zoho suite.
Head-to-head comparisons
Featured in: Best CRM Software for Small Business, HubSpot vs Salesforce vs Zoho vs Pipedrive
Review history
- Scored under methodology v2.0 (six weighted criteria, computed overall score).
Pipedrive FAQ
Is Pipedrive good for beginners?
Yes. Its pipeline-first design is among the easiest CRMs to learn.
Does Pipedrive have a free plan?
No, Pipedrive does not offer a permanent free plan, but a free trial is available. Pricing starts at From around $14–24 / user / month (indicative).
Who is Pipedrive best for?
Pipedrive is best for: small sales teams with a clear pipeline; founder-led sales; teams wanting fast adoption.
How much does Pipedrive cost for a team of 10?
On indicative list prices, the cheapest paid plan that fits 10 users (Essential) works out at roughly $140 per month, or about $1,680 per year, before tax, add-ons and discounts.
How is the Pipedrive score calculated?
The 8.4/10 overall score is a weighted average of six sub-scores — features & fit, ease of use, value, support & reliability, security & privacy, and integrations — using the published weights for software products. Affiliate relationships have no input. See our methodology page for the full rubric.
What are the best alternatives to Pipedrive?
Popular alternatives include HubSpot CRM, Zoho CRM. See our comparisons for side-by-side verdicts.